evvo
Evvo understands that we as a society must evolve both mentally and physically. to empower.
PROJECT OVERVIEW
Experience strategy & concepting of the ecosystem of the brand
Typography
Circe is a contemporary geometric sans-serif typeface that manages to feel both structured and remarkably "human." Designed by Alexandra Korolkova and published by ParaType in 2011, it is named after the Greek enchantress—a fitting choice for a font that balances clinical precision with a soft, magical charm.
Pyschology
The combination of an empowerment motivation and a promotion regulatory approach to decision making.
To feel empowered — to feel capable and equipped to take on life’s challenges. The desire to have greater control of one’s life and choices is the basis of an optimistic empowerment mindstate.
Targeting the sub-conscious
Internal Strength
COLOR THEORY
Creating a system that will attract the target audience. The dark green represents the apothecary and is complemented by the light green which represents nature.
Alongside the earth tones of tan and the clean modern simplicity of white. Utilizing complimentary colors (Sage green and tan).
KNOW THE EMOTIONS
SCROLL ME ͢
The only wellness shop focused on mental and physical fitness.
Art is a form of communication. Alongside words, actions, and vibrational energy. The combination of the mentioned can aid to creating an association. The trick is to utilize each individually to tell the exact same story. Taking into account the mission below. I created Evvo’s identity
The mission of my business is to raise the world's vibration. It’s to show people their power- anyone can evolve, with the right mindset and tools. I’d love to inspire others to be the best, most happy version of themselves. The nutrition club business model is my vessel of expressing love and gratitude for being able to serve humanity and add positive energy to the world. Trueline – Evvo understands we as a society must evolve both mentally and physically to amplify a greater positive vibration onto the community that we empower.
the partnership that proved our theory correct.
Grateful for my first design and strategy client after transitioning to the new proven strategy.
I constructed the brand strategy alongside a successful entrepreneur and aided before, opening, to launch.
Typography
Circe is a contemporary geometric sans-serif typeface that manages to feel both structured and remarkably "human." Designed by Alexandra Korolkova and published by ParaType in 2011, it is named after the Greek enchantress—a fitting choice for a font that balances clinical precision with a soft, magical charm.
Pyschology
Targeting the sub-conscious
Internal Strength
The combination of an empowerment motivation and a promotion regulatory approach to decision making.
To feel empowered — to feel capable and equipped to take on life’s challenges. The desire to have greater control of one’s life and choices is the basis of an optimistic empowerment mindstate.
Color Theory
Know the emotions
Dark blues are strong and reliable, representing raising the world's vibration and the awareness of the need for love, positivity, and good.
Utilizing complementary colors. Light blues are refreshing and friendly, while whites can be utilized for a base palette.
A website is like your business's digital superhero cape—it’s what makes you stand out, fly high, and save the day for your customers! Without it, you’re just another face in the crowd, but with it, you’re the star of the show. it’s your digital headquarters, your online handshake, and your ticket to success. Don’t let your business be invisible in the digital world—put on that superhero cape and let your website do the talking
Branding is your business translating its inner truth into outward signals—how you dress (design), how you speak (voice), how you behave (experience), and what you consistently deliver (reputation). It’s the deliberate expression that makes people feel something specific about you in seconds, and then proves that feeling over time through every touchpoint.
“The combination of business and marketing strategies that ultimately gain logical subconscious and emotional actions towards associations”
When you see the stand-alone logo, your eye will be drawn to the center due to its symmetrical shape. A butterfly represents endurance, change, hope, and life. Broken down further it has a partial representation of the Holly Blue Butterfly. Emerging well before other blue butterflies. It tends to fly high around bushes and trees.