LIVING THE DREAM
bringing my humor to my morning cup of coffee.
strategy & concepting of artwork
print application on stickers, clothing, and engraving.
THE ARTISTS VIEW ON THE PROJECT
Communicating a project that brought out the fun side, while being placed on an object that just makes sense.
The design is the ultimate anthem for the "overworked and under-caffeinated" crowd, perfectly capturing the peak irony of corporate burnout. By pairing a skeletal figure with the classic "Living the Dream" mantra, you’ve created a relatable mascot for anyone who is physically exhausted but still technically showing up. It’s a stylishly macabre tribute to the daily grind—spilled coffee, work boots, and all. Don't take your attention away from the timberlands or the fact the guy is smiling while his coffee cup dropped and spilled along the bottom of his souls.